The Art of Developer Advocacy

A Comprehensive Guide to Curating a Technical Content Calendar.


Developer advocacy has become a crucial component of any successful technology company. It is the process of building relationships between developers and a company by creating valuable content, providing support, and fostering a sense of community. One of the key elements of developer advocacy is creating technical content that resonates with your audience and positions your company as a thought leader in the industry.

In this article, I will dive into the world of developer advocacy and explore the art of curating a technical content calendar. From defining your objectives and identifying your target audience to conducting keyword research and evaluating your efforts, I will provide you with a comprehensive guide to creating a successful content marketing campaign. Whether you are a content creator, marketer, or business owner, this article will equip you with the tools and strategies you need to create engaging and informative technical content that drives engagement and conversions.

Step 1: Define Your Objectives

Before you begin curating your technical content calendar, you need to define your objectives. What do you want to achieve with your content marketing campaign? Do you want to increase brand awareness, generate leads, or establish yourself as a thought leader in your industry? Your objectives will guide your content creation efforts and help you measure your success.

Step 2: Identify Your Target Audience

Once you have defined your objectives, you need to identify your target audience. Who are you creating content for? What are their pain points, challenges, and interests? Understanding your audience's needs will help you create content that resonates with them and keeps them engaged.

Step 3: Conduct Keyword Research

Keyword research is an essential step in creating a technical content calendar. It involves identifying the keywords and phrases that your target audience is searching for online. By incorporating these keywords into your content, you can improve your search engine rankings and attract more organic traffic to your website.

Step 4: Brainstorm Content Ideas

Now that you have a clear understanding of your objectives, target audience, and keywords, it's time to start brainstorming content ideas. Start by making a list of topics that align with your business goals and target audience's needs. Consider creating different types of content, such as blog posts, whitepapers, case studies, infographics, and videos.

Step 5: Prioritize and Organize Your Ideas

Once you have a list of content ideas, you need to prioritize and organize them. Consider the following factors when organizing your content ideas:

  • Relevance: How relevant is the topic to your target audience's needs and interests?

  • Timeliness: Is the topic timely and relevant to current industry trends and events?

  • Difficulty: How difficult is it to create content on the topic? Do you have the expertise and resources to create high-quality content on this topic?

Prioritizing and organizing your content ideas will help ensure that you are creating content that is both valuable and achievable.

Step 6: Create a Content Calendar

Once you have prioritized and organized your content ideas, it's time to create a content calendar. A content calendar is a schedule of when and where your content will be published. It helps you plan and organize your content creation efforts and ensures that you are publishing content consistently.

When creating your content calendar, consider the following:

  • Content type: What type of content will you be creating? Blog posts, videos, social media posts, etc.

  • Topic: What topic will the content cover?

  • Publishing date: When will the content be published?

  • Platform: Where will the content be published? On your website, social media, etc.

  • Author: Who will be responsible for creating the content?

  • Status: What is the status of the content? Is it in progress, completed, or ready to be published?

  • Keywords: What keywords will be incorporated into the content?

Step 7: Monitor and Evaluate Your Content Calendar

Creating a content calendar is not a set-it-and-forget-it task. It requires ongoing monitoring and evaluation to ensure that it is achieving your objectives. Monitor your content calendar regularly to ensure that you are publishing content on schedule and that the quality of the content meets your standards.

Evaluate the success of your content calendar by measuring key performance indicators (KPIs) such as website traffic, social media engagement, lead generation, and sales. Use this data to make adjustments to your content calendar as needed and to inform your future content creation efforts.


Curating a technical content calendar can be challenging, but with the right approach, it can be a highly effective way to drive engagement and conversions for your business. By defining your objectives, identifying your target audience, conducting keyword research, brainstorming content ideas, prioritizing and organizing your ideas, creating a content calendar, and monitoring and evaluating your efforts, you can create a successful content marketing campaign that resonates with your audience and achieves your business goals.